Playgroup NSW New Brand Identity

Playgroup NSW

Fri 04-Mar-16

Categories: Playgroup News

Playgroup NSW announces new branding

We’re delighted to unveil our new brand identity.   

The cornerstone of our new branding is our redesigned logo. The strong “P” stands for more than the first letter of our organisation’s name. Its eight colours represent the playgroup national movement with a colour for each state and territory.  The colours also reflect the diversity and inclusiveness of our playgroups and the children and families who participate. “Our new branding is contemporary, fun and inclusive – everything playgroup is all about.

We’re proud of our 44 year history of being a key social network for families and a critical part of the social infrastructure of communities. Our new branding represents our commitment to continuing to grow and change,” said Karen Bevan, Playgroup NSW CEO.

Playgroup is an iconic Australian movement. Our goal is for our “P” logo to become an iconic and instantly recognisable logo.

Over the next few months we’ll be rolling out the new brand across our website, other digital platforms and on all our printed materials. We’re excited to hear what you think of our new brand identity – send us your feedback via Facebook, Twitter or email us.

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