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Corporate Partners

Playgroup NSW is one Australia’s first and most important social networks for families with young children. For more than 40 years, we’ve been bringing families together to play, learn, connect and have fun. We’ve partnered with many organisations to provide services in communities, promote shared values and ideas and take information and great products to families. We work with organisations and companies that have a passion and vision closely linked to ours.

As part of the playgroup movement nationally, we can connect with our colleagues in every state and territory.

Why Partner with us?

Partnering with Playgroup NSW means:

  • Connecting with our membership of families with children aged 0 – 5 years across NSW (that’s around 20,000 children and parents/carers coming to playgroup every week)
  • Reach into 70 percent of NSW postcodes through our services and playgroups
  • Targeting your brand and product at an emotive level, enabling you to build increasing trust with consumers.

How to partner with us

Playgroup NSW offers a variety of partnership opportunities customised to meet the needs and goals of both our organisations.

Corporate Partnerships

A corporate sponsorship with Playgroup NSW can include any or all of the below:

  • Corporate donations
  • Event sponsorship
  • Campaign sponsorship
  • In-kind donations.

Benefits of partnering with us

Partnering with Playgroup NSW is an effective way to build your brand, while supporting our work to strengthen child, family and community wellbeing throughout playing, learning and building communities of support.

Benefits of a partnership with us include:

  • Brand impact - Aligning with Playgroup NSW positively highlights the brand values of your organisation to customers, stakeholders and employees
  • Profile and recognition - Strengthen your company's profile and reputation through an association with one of the states largest civil society organisations.

To discuss corporate partnership opportunities, email Playgroup NSW Corporate Partnerships & Marketing Specialist, or ring 1800 171 882.

Service Partnerships

Our strategic partners:

  Crayola and Playgroup NSW have a long standing partnership that benefits both organisations. Crayola provides our organisation with its high quality educational products particularly for young children. This support enables thousands of toddlers and pre-schoolers who attend our playgroups and the many special events we hold throughout the year to actively engage with these iconic, quality educational products.  


Kinderling Kids Radio is Playgroup NSW’s inaugural media partner.  A free 24/7 radio station for parents and young children, Kinderling is available on digital radio, online and via a free app,  We share a commitment to strengthening child and family wellbeing, supporting parents and very importantly—having fun!  Through this partnership, established in 2016, via our website and social media, Playgroup NSW  shares Kinderling interviews and editorial about advice on kids, health and relationships.  Kinderling provides Playgroup NSW  with valuable on-air exposure. 


Playgroup NSW and LEGO® DUPLO® are both committed to supporting learning through play. In 2016 they teamed up to help playgroups affiliated with Playgroup NSW discover learning through play with DUPLO bricks. This initiative provides playgroups with DUPLO bricks and encourages them to discover, create and use social media to share their creations and create engagement. LEGO was also a major sponsor of Playgroup NSW's National Playgroup Week signature event, World's Biggest Playgroup Day.

For 90 years, Speedo has been inspiring confidence in water. From learn to swim through to swimming for fitness, our mission is to inspire people to swim and encourage healthy activity of swimming. Through partnering with Play Group we aim to help build kids’ confidence in water and connect young families with access to swim safety resources and equipment. With natural affinities at the beach and pool, Speedo has swimwear and equipment for people of all ages to do all sorts of water play and activities and we’re proud to offer all Play Group members 20% off everything at speedo.com.au – some exclusions may apply


In homes where there are small children, safety is an important issue. With this in mind, in early 2017, Playgroup NSW partnered with Australian Red Cross to offer our members substantial individual or group discounts on popular Red Cross First Aid courses. Click for course details and how to book.


Sponsors for 2018 World's Biggest Playgroup Day:


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