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About Play Baby

FREE membership for families with a baby under 12 months old

Playgroup gives babies an early start to learning through play and socialising, which we know is vital for early child development.

That’s why through our Play Baby initiative, we’re giving the gift of Playgroup NSW membership to parents with a baby under 12 months.

All New South Wales parents who register with Playgroup NSW by their child’s first birthday will receive a free 12-month family membership (valued at $39).

FREE - Join Now

What is a playgroup?

At playgroups parents and carers get together with their babies, toddlers and preschool age children for a couple of hours each week to connect, learn through play and most importantly, have fun. Essentially, playgroup is one of the first, and most important social networks for children and families.

Playgroups are held at a variety of community venues Learn more about various types of playgroups. Playgroup NSW offers over 800 playgroups throughout the State. Parents often try several playgroups to find the right one for them, but rest assured there is a playgroup for everyoneSearch for a playgroup near you or read about how to start your own playgroup.

Why is playgroup important for babies?

In their first few years, children develop skills that lay the foundation for life. From learning to laugh through to learning to walk, these important connections and experiences are shaped by you as a parent. Babies are never too young to start reaping the rewards of play. Learn more about baby development and importance of play for babies.

Playgroup provides opportunities for babies to explore, interact and play with different toys, experience new textures, colours, noises and shapes and of course, to discover. At playgroup, babies have the reassurance of being with their parent or carer as they learn to interact, share and relate to other babies and adults in a safe environment. This builds confidence, develops social skills and promotes self-esteem.

Research shows the benefits of playgroup are seen across all domains of child development: physical, social, emotional, language and cognitive development and communication.

Why is playgroup beneficial for parents of babies?

Playgroup is a wonderful opportunity to meet other parents in a similar situation. It gives you the chance to make new friends, learn from one another and develop a supportive local network for you and your family.
For me, playgroup has been a sanity saver. I had postnatal depression and the bonds and connections I have made with other mums have helped me through some very challenging times. I am originally from Queensland so my playgroup has given me the opportunity to make friends in my local area and develop a social and support networkPlaygroup NSW member, Annandale Playgroup

What are the benefits of Playgroup NSW membership?

  • Unlimited access to nearly 1,000 weekly playgroup sessions across NSW
  • A specially designed comprehensive playgroup insurance cover for all your family members when attending Playgroup NSW affiliated playgroups and events
  • Subscription to our monthly eNewsletter which includes competitions for members to win free products and event tickets.
  • A range of special offers with our partners, including discounts to entertainment & events for families with young children.


A family membership usually costs $39 per year. So, if you have a child under 12 months old, then now is the
time to take advantage of our free Play Baby free membership offer.

Questions about our Play Baby Initiative? View Frequently Asked Questions

Download Play Baby Brochure


Do you have friends or family members with a child under one? 

Featured Story

Click here to find out More + Start a playgroup

Why start a playgroup?

  • You would like to transition a mother’s group or new parent’s group to a playgroup

If your local mother’s or new parent’s group is interested in continuing to meet as your children get older, forming a playgroup is a great option.

Often parents will find it difficult to continue to meet at cafes or in similar environments once children are older and more active. Playgroup provides a dedicated space for children to play, allowing parents to continue to connect.

  • There is no local playgroup

If you don’t have a playgroup close to home, why not consider starting one? Not only is this more convenient for local parents, it also helps bring communities together.

  • You would like to focus on a language, culture or particular interest

Playgroup NSW provides a range of special interest playgroups including culturally specific playgroups, grandparent’s playgroups, LGBTI playgroups and disability-focused playgroups. If you’re looking for a playgroup with a special interest or focus, we can help you start one.

Interested in starting a playgroup? Playgroup NSW can help you get started.

There are 10 steps involved in starting a playgroup:

  1. Find interested families
  2. Identify the playgroup’s purpose
  3. Select a day of the week and time
  4. Choose an appropriate location
  5. Identify play activities
  6. Select toys and equipment
  7. Establish policies and guidelines
  8. Join Playgroup NSW
  9. Identify costs
  10. Get started!

To read more about each of these steps, read our guide on How to Start a Playgroup.

Playgroup NSW are here to help you at all stages of the process

Playgroup NSW offers a membership package with insurance coverage designed specifically for playgroups.

Contact us if you:

  • Want to start a playgroup
  • Want to affiliate an existing playgroup with Playgroup NSW
  • Already run a playgroup that has adequate insurance coverage and would like to access some of the services provided by Playgroup NSW

Play Activities

Click here to find out More + Featured Activities

Bubbles can provide hours of fun and fascination for your baby. If they are too young to blow the bubbles themselves, they will enjoy watching the bubbles float and burst.

Latest News

View all news articles + Featured Activities

News Release: Playgroup NSW announces arrival of major initiative for families with babies

Read article +

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